Labatt has repeatedly counted on our global sourcing and logistics management capabilities for this critical Keith’s Birthday program. The goal of this promotion was to drive sales of the Alexander Keith’s brand at both retail and on-premise. A key element of the project was ensuring the specialized glaze was consistent in colour throughout [...]

Brand Concepts was given the mandate to supply the Rickard’s glass in green for St. Patrick’s Day. We initiated dialogue with Copasetic, who designed t-shirt branding for the program, to replicate the same graphics on the glass. The result was branding continuity.

In 2008, Molson Coors Brewery launched the Cold Certified campaign for Coors Light bottles and cans.  They wanted to extend this technology to their glassware. Never before has thermo ink been used on drinking glasses in such an extensive way in this market. Working closely with Boelter Beverage Group and Molson we delivered a glass that met [...]

The project goal was to create a glass to capture the unique aromas and premium taste of Steam Whistle’s pilsner beer, while showcasing a solid and well-built design with retro style. To achieve this, we designed a custom glass based on Sahm TasteDesign® principles to reveal the taste characteristics of the beer. The simple [...]

Steam Whistle conceived an award winning Wall Mounted Opener for an in-case promotion for the L.C.B.O.  Our goal was to take the concept and make it a working product. A critical component to the success of the product was making the catcher easy to remove and reattach.  Brand Concepts developed a magnetic backing that made this [...]